Smarter marketing, through experimentation

My space on the web for sharing real work, testing ideas, learning from outcomes, and exploring how users interact with real digital products and experiences in marketing, UX, and AI.

Check out the cases

In a world where AI is reshaping how people find information and interact with products, understanding both the mechanics of search and the human experience of digital products is essential. Here, I document not just the successes but the learnings that help shape better digital experiences for real users.

How I’m learning through experimentation

Understanding GEO

I’m documenting my journey into Generative Engine Optimisation by testing how content is discovered, summarised, and surfaced in AI-powered search. The goal isn’t theory. It’s learning what actually works, and what quietly fails.
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CRO in practice

Ideas only matter when they meet real users. Here I apply CRO principles to live pages and products, track the outcomes, and reflect on what changed, including the unexpected results no framework prepares you for.
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Thinking in products and UX

I’m exploring how a product mindset reshapes marketing decisions. These reflections focus on building experiences that feel intuitive, useful, and worth returning to from a user’s point of view.
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Portfolio

UX 4 impact

Designing feedback tools for nonprofits

Women Fund

Empowering voices through better UX

Let's Connect

Whether you’re curious about a collaboration, want feedback on a UX challenge or just enjoy talking about experimentation and product thinking, I’d love to hear from you.

Email

hi@zeemuzo.com

Address

London, UK